Absolut releases Tomorrowland bottle
Swedish vodka brand Absolut has launched a limited edition bottle design to mark its continued collaboration with Tomorrowland festival.
The Absolut x Tomorrowland bottle for 2022 has a ‘vibrant’ design with the Tomorrowland icon placed at the centre.
It has been created as part of the United We Dance campaign, and has been designed to illustrate the two brands’ shared values of inclusivity and diversity. Together the brands believe that ‘what unites us is stronger than what divides us’.
The butterfly depicted on the side of the bottle symbolises freedom and the ‘beauty of nature’. The crown is included to remind consumers that ‘we are one world in which we are all equal’, while the eye has been positioned to ‘inspire us to see the beauty of life’.
The limited edition bottle will be available in Germany, Benelux, Slovakia, Serbia and Switzerland.
This year, Tomorrowland and Absolut are also spotlighting six under-represented artists: Mandidextrous, Jana Vitiligo, RayRay, Carola, Odssey and Moore Kismet. They will be given the ‘biggest stage of their career’ during this year’s three-weekend-long edition.
Tomorrowland takes place on 15-17 July; 22-24 July; and 29-31 July in Boom, Belgium.