Tequila 17.02.09 heads to the US
Award-winning Tequila brand 17.02.09 is expanding its global footprint by launching in the US.
The brand’s expansion into the US market comes after several years of availability in EU territories.
17.02.09 Tequila boasts a distillery and museum in the Tequila Valley in Mexico, a Patrimony of Humanity United Nations Educational, Scientific and Cultural Organisation (Unesco) site.
The Tequila is produced in small batches, which are documented in ongoing episodes that are made available on Youtube.
Entrepreneur Victor Basurto, founder of 17.02.09 Tequila, said: “I strongly felt it was time to do things justice with a brand that is the real thing. It has taken many years to bring the enterprise to the stage it is now, where all its components do click, from the unique formulation, organic attributes, social relevance and packaging, it all works together to project the New Mexican identity beyond the current paradigms of uniformity within the category.
“In other works, the 17.02.09 brand stands on its own merits, as one that is not propped on the fame of particular individuals or by artificially infusing second-thought attributes in a bid to scape blandness.
“The original plans to launch in New York City in 2020 were derailed but are now back in effect. We are geared to bring forth a proposition that is certain to be appreciated and cherished by a select nucleus of high-end spirits connoisseurs and aficionados in the United States.”
Basurto hails from Mexico City. In the 1980s, he and his family moved to Guadalajara, where his father was hired to work for Tequila Sauza.