Fever-Tree reveals summer campaignBy Alice Brooker
Mixer producer Fever-Tree is reiterating the importance of ‘high-quality’ tonic with its new summer campaign.
Fever-Tree has partnered with creative agency Motel to roll out its new UK campaign across radio, social media and through out-of-home advertising.
The campaign is being promoted with the tagline, ‘if ¾ of your drink is the mixer, mix with the best’, with larger font reading, ‘we’d say T&G [tonic and gin]’, to emphasise the importance of the tonic.
Saskia Meyer, UK marketing director, said: “The new campaign is an exciting evolution for the brand.
“Our ‘3/4 of your drink is the mixer, mix with the best’ line has undoubtedly helped shift consumer perception of mixers, so we are delighted to have brought that to life in a slightly more playful way, with this latest advertising.
“We want to remind drinkers to continue to seek the highest quality tonic, which matters just as much as their gin. Cheers to a T&G.”
Presenter and journalist Mariella Frostup will front the radio campaign.
The tonic and mixer producer recently launched its range in South Korea, and is now available in more than 80 countries worldwide.
Fever-Tree enjoyed revenue growth of 23% in 2021, boosted by ‘significant momentum’ in the US, and reported £311.1 million (US$418.3m) in revenue for the year ending 31 December 2021.
Summer campaigns are being launched by other brands this month, as non-alcoholic ‘spirits’ brand Caleño Drinks released its own seasonal marketing push, named Say Yes to a Summer of No Regrets.