Bowmore 22YO debuts in China GTR
Beam Suntory has launched Bowmore 22-Year-Old Pedro Ximénez Cask Finish exclusively to global travel retail (GTR) in China.
The limited edition bottling was aged for 18 years in four different casks, including butts, barrels and hogsheads, followed by further maturation in European oak Pedro Ximénez casks.
The expression was hand-selected by Islay distillery Bowmore’s master blender, Ron Welsh.
He commented: “We are always looking for ways to expand our portfolio of exceptional whiskies and the opportunity to introduce new flavours.
“We are excited to add the Spanish flair associated with Pedro Ximénez Sherry to the heritage and character made famous by Bowmore to make this perfect combination.
“I have no doubt that travellers and whisky lovers across China will be pleased to experience this wonderful addition to the Bowmore family.”
Only 3,085 bottles have been released through China Duty Free Group (CDFG).
On the nose, the liquid delivers aromas of treacle and sticky toffee pudding, plus bees wax and pecan pie. On the palate, the 22-year-old presents flavours of syrupy molasses, Morello cherries and dark chocolate. The finish is long and sweet with traces of Sherry.
Manuel González, marketing director of GTR for Beam Suntory, said: “Combining Bowmore’s smooth quality with the new flavours presented by Pedro Ximénez Sherry, this whisky is the perfect example of our commitment to offering consumers the opportunity to get their hands on new and exciting limited edition products to enjoy.
“The Bowmore 22-Year-Old Pedro Ximénez Cask Finish is a response to market trends, which show that there is a strong preference for smooth whisky in China, with Sherry casks from luxury brands proving to be more popular among our target audience than traditionally mainstream alternatives.”
The whisky is bottled at 49.5% ABV.
Charles Chen, president of CDFG, said: “We know local passengers will love the opportunity to try the rare combination showcased in this exquisite spirit.
“CDFG has always had an excellent relationship with Beam Suntory and our partnership will continue to reap rewards for travellers across China for many years to come.”
Earlier this month, Bowmore bottled a 50-year-old whisky for its Vaults series.