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News
Black Irish launches in Sainsbury’s NI
Darker Still Spirits-owned Black Irish has secured a listing with UK retailer Sainsbury’s in Northern Ireland.
The whiskey-and-stout spirit drink will be listed in Sainsbury’s stores across Northern Ireland, and available to purchase through the retailer’s website.
John Soden, chief commercial officer of Kirker Greer Spirits, said:“We are delighted to partner with Sainsbury’s to bring this unique expression directly to the consumer in Northern Ireland. The brand has proven to be a hit with both trade customers and consumers and we look forward to hearing the feedback from Northern Irish consumers.”
Developed by Dublin-based Darker Still Spirits, Black Irish is matured in deep-charred American ex-Bourbon casks.
The dark colour of the triple-distilled Irish whiskey derives from a blend of strong stout and barrel-aged stout. The blend is then used to cut the cask strength whiskey to a bottling strength of 40% ABV.
On the nose, the whiskey delivers aromas of coffee and ‘light bitter notes’, plus chocolate malt and roasted barley.
The recipe was developed by Adrian Walker, who is said to have been responsible for several brand developments, including Cîroc Vodka.
The 700ml bottling can be purchased from Sainsbury’s for RRP £30 (US$39.13).
Earlier this year, the brand launched in Finland with drinks retailer Alko. Also, Black Irish recently rolled out in Ireland global travel retail, after securing a listing with The Loop in Dublin Airport.
It further expanded its international presence last year, with distribution deals in markets such as the Netherlands, Germany, France and the UK.