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Au Vodka launches new flavour

UK brand Au Vodka has extended its portfolio with the launch of a new flavour: Pineapple Crush.

Au Vodka
The new flavour is bottled at 35.2% ABV

The brand has teased the bottle’s release on social media for the past week, and has dubbed the new flavour as ‘the drink of the summer’. Pineapple Crush clocks in at 35.2% ABV.

The new flavoured variant is available to pre-order on the Au Vodka website for RRP £36.99 (US$48.37), and can be bought from wholesalers such as Booker, Costco and Dhamecha from next week. It is currently stocked in Tesco supermarket stores across the UK.

Au Vodka was founded by Welsh duo Jackson Quinn and Charlie Morgan, after they spotted a gap in the UK vodka market.

Made from UK-sourced ingredients, the vodkas in Au’s portfolio are distilled by a third-party producer in Surrey, England.

The brand’s range also comprises Red Cherry, Green Watermelon, Blue Raspberry, Fruit Punch and Black Grape.

Earlier this month, Au Vodka was revealed to be the second most popular spirit brand on the internet, according to a study by botanically-brewed mixer producer Fentimans.

For more on the up-and-coming vodka brand, check out April’s print edition of The Spirits Business for The Big Interview featuring the founders, plus investor and DJ Charlie Sloth.

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