Nicholson Gin rebrands following acquisition

English brand Nicholson Gin has unveiled a new look in an effort to highlight its heritage.

By Kate Malczewski

Founded in 1736, Nicholson claims to be Britain’s oldest gin brand. It was revived by descendants of the brand’s founder in 2017.

Last August, investment firm Sella Digital acquired Nicholson and announced plans to return the gin to its former glory.

At its height, the brand was sold in more than 100 countries worldwide, and was the recommended gin in classic cocktail books such as The Waldorf Astoria Bar Book and Harry’s ABC of Mixing Cocktails.

As part of these efforts, the new owners have redesigned the gin’s branding, bottle and e-commerce website.

“We want to reinstate Nicholson Gin as one of the world’s premium gins again,” said Alex Johns, the brand’s CEO.

“Working with some of the world’s best designers, we have incorporated Nicholson’s unique heritage into our new design by using an original map of London from 1736 for the front label, together with the Nicholson Lion, the original kitemark for gin quality, which stands proud at the top of the bottle. It’s old meets new, striking, memorable and contemporary.”

The brand also plans to launch a ‘significant’ summer marketing campaign.