Havana Club collaborates with Bad Gyal

Havana Club rum has teamed up with Spanish DJ Bad Gyal to launch a limited edition bottle.

The Havana Club 7 x Bad Gyal bottle was designed by the DJ, born Alba Farelo i Solé, and features a gold and pink label that glows in the dark.

“We are thrilled to be partnering with Bad Gyal in Spain, building this project around her communicative energy,” said Anne Martin, global marketing director of Havana Club.

“This collaboration perfectly embodies Havana Club’s endeavour to build strong communities locally with artists that share the brand’s values.”

The bottle has been created to symbolise the union of the artist’s ‘authentic urban energy’ and the rum brand’s Cuban roots. The design also pays tribute to parties and entertainment.

Available to purchase from selected retailers in Spain, the 700ml Havana Club 7 x Bad Gyal clocks in at 40% ABV.

The partnership has also resulted in a short video that was filmed in Barcelona to the soundtrack of Bad Gyal’s Fiebre. The song was performed as an instrumental piece by Cuban artists for the spot.

“A party is the place where I connect with myself and with everyone who is there, you can feel the music and when that happens, those of us who are gathered together connect with each other – it’s an energy that makes me feel alive,” commented Bad Gyal.

Earlier this year, it was revealed that Bacardi had filed a lawsuit against the US Patent and Trademark Office for renewing a Havana Club trademark, as part of a long-running feud with Pernod Ricard.

To watch the spot featuring Bad Gyal, click below.