Franklin & Sons unveils video series

Tonic and mixer brand Franklin & Sons has launched a video series celebrating the on-trade in key cities across England.  

Franklin & Sons has released a video campaign that spans six weeks, and also spotlights the versatility of bartenders’ cocktails.

UK venues showcased in the spot are Club Brass, based in Hotel Gotham in Manchester; Boilermaker, in Nottingham; plus bars based in London.

The videos will be posted on the brand’s social media channels, including YouTube.

The first spot has already been published, featuring Hotel Gotham’s Brass Bar. In the video, bar supervisor Mariano Ferrara details how to craft The Merchant of Venice serve, which combines Prosecco, raspberry liqueur, gin, and strawberry cordial, topped with Franklin & Sons Rhubarb Tonic Water with Hibiscus.

The brand’s range of mixers are produced with the aim of never ‘overpowering’ the drink they are mixed with, but ‘enhancing’ a cocktail.

In 2020, Franklin & Sons partnered with The Great British Bake Off winner Candice Brown to create a selection of baking recipes made using its range.

Earlier this month, The Spirits Business looked into how tonics and mixers are striving to maintain market share, as consumer tastes evolve and RTDs gain popularity.

To view the company’s first video to kick-off its six-week series, see below.