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E&J Gallo Winery launches Spirit of Gallo

Alcoholic beverage producer E&J Gallo Winery has created a new brand to showcase the distilled arm of its portfolio: Spirit of Gallo.

The spirits arm of E&J Gallo Winery has been rebranded

Spirit of Gallo includes New Amsterdam Vodka, Camarena Tequila, Rum Chata, Pink Whitney, Rum Haven and hard seltzer High Noon.

Ernest Gallo, chief executive officer at E&J Gallo Winery, said: “Our founders, Ernest and Julio, didn’t stop at wine. Their initial entry into spirits was brandy, a natural extension from wine. Our commitment to this category continues.

“Spirit of Gallo offers us the opportunity to highlight our portfolio of spirits, which includes Tequila, rum, vodka, gin, vermouth, Scotch whisky and more.”

In total, Spirit of Gallo represents 24 brands across a number of categories. Other spirits imported by the company are: Dimplomático Rum, Don Fulano Tequil, Amaro Montenegro and The Dalmore Scotch whisky.

Britt West, vice-president and general manager of Spirit of Gallo, added: “We are at the forefront of pushing the limits of creativity to serve the changing tastes of today’s consumers. For example, we created High Noon Hard Seltzer as a premium alternative for occasions that were typically limited to just beer.

“We are a unique company in that we offer both wine and spirits, but the value we bring to our wholesalers, customers and consumers is that we are committed, long-term brand builders.

“As our spirits portfolio has grown, we recognised a need for the trade to have a way to identify the spirits portfolio and our growth in spirits separate from our leadership position in wine.”

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