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Tomatin supports Highland tourism

Scotch whisky producer Tomatin has invested £150,000 (US$203,511) in the sustainable development of tourism in the Highlands.

Tomatin Decades II whisky
Tomatin Distillery is backing sustainability in the Highlands

Highlands-based Tomatin will give the funds to volunteer-led organisation Highland Tourism over a three-year period.

Stephen Bremner, managing director at Tomatin Distillery, said: “We are aware that it is very easy to make statements about supporting sustainability and having a care for the environment but it’s actions that really count.

“This substantial investment in the work of Highland Tourism demonstrates our real commitment to a number of goals. They include working with fellow members of the Scotch Whisky Association towards achieving the ambitious target, for the industry, of being carbon net zero by 2045 as well as supporting our key responsibility to our local community by protecting the local environment through conservation and sustainable practices to enhance the ecosystem resilience.

“We have watched the rapid growth of Highland Tourism and believe their goals for the sector, the region, and world-class sustainable status will bring many benefits for the economy and the environment which we are glad to support.”

The organisation said the funds will spearhead a series of investment opportunities to help Highland Tourism with its climate-positive agenda.

Yvonne Crook, Highland Tourism co-founder and chairperson, said: “This investment from Tomatin Distillery is a key milestone for Highland Tourism and the region.

“We set out with a big vision for the future of the Highlands as a world-leading tourism destination and we are delighted to secure Tomatin Distillery as a founding sponsor and partner with shared community and sustainable values.”

Crook added that Highland Tourism has received £50,000 (US$67,863) in funds from the private sector, with Tomatin’s investment bringing the total to £100,000 (US$135,726) to date in the first year.

“We are already in talks with a number of other funders and are on track to realising our ambition to invest £3.5 million [US$4.75m] in the sustainable development of tourism in the Highlands over a three-year period,” Crook said.

In October last year, Highland distillery Tomatin lost a lawsuit against a local company’s move to name a hotel development after its namesake Scottish village.

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