Rémy Martin bottle celebrates mixtape cultureBy Melita Kiely
Cognac brand Rémy Martin has created a limited edition bottle that celebrates its VSOP variant and the mixtape music culture of the 1980s.
The refreshed bottle design comes with a virtual playlist, put together by DJs and inspired by the 1980s era.
The new bottle features a QR code, which will take consumers to unique playlists curated by a group of DJs who took inspiration from their home cities.
DJ Suss One from New York, DJ Meel from Los Angeles and Jamal Smallz from Chicago contributed to the playlists, selecting music by artists who influenced the evolution of hip-hop and mixtape culture during the 80s.
Tina Reejsinghani, vice-president at Rémy Martin Americas, said: “Rémy Martin has been linked to music culture for decades and we continue to celebrate this harmony with the release of a new limited edition with a refreshed bottle design, and a giftbox inspired by 80s’ mixtape culture.
“As a brand with almost 300 years of history, it is in our DNA to showcase how cultures of excellence from the past have influenced the present and this latest release embraces our classic VSOP liquid combined with a pinnacle period in music excellence.”
At the start of 2022, Rémy Martin owner Rémy Cointreau posted a 39.1% organic sales increase for the first nine months of its 2021 fiscal year, boosted by double-digit Cognac growth.