Kirker Greer Spirits creates Valentine’s cocktails

Drinks distributor Kirker Greer Spirits has unveiled several signature serves for its gin, whiskey and vodka brands to drive sales ahead of Valentine’s Day.

The cocktails have been created as part of Kirker Greer Spirits’ marketing campaigns, which aim to target the on-trade and at-home consumers in the run-up to 14 February.

The company will roll out campaigns for its brands, including American whiskey Bowsaw, Ginato Gin, Jawbox Gin and Ukiyo Vodka, in markets such as the UK. The marketing push includes social media promotion and online advertising.

The key serves will also be promoted in the on-trade through digital point of sale and specially designed menus.

Among the cocktails is the Bowsaw Kentucky Kiss, made with Bowsaw Bourbon, lemon juice, maple syrup and soda water, and the Ginato Pomegranate Gin Fizz, which combines Ginato Melograno Gin, orange liqueur and Prosecco.

Kirker Greer Spirits distributes its brands to more than 30 countries globally, including the UK, Australia, South Africa, Singapore, Germany and the Netherlands.

The spirits producer and distributor also plans to expand its international footprint further in 2022 by entering new markets.

Earlier this month, Darker Still Spirits-owned Black Irish gained a listing with Finland-based drinks retailer Alko.

Bowsaw also recently expanded its availability with a listing in German hypermarket chain Citti.