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Drinks Ireland campaign to drive industry recovery

Trade body Drinks Ireland has launched its #TogetherAgain campaign to encourage consumers to support their local bars.

Temple bar in Dublin, Ireland
Ireland closed its nightclubs and implemented new Covid-19 measures for hospitality venues in December

The campaign has been launched to highlight the work of hospitality venues over the last two years as they struggled to remain open and viable after dealing with Covid-19 restrictions.

The initiative also celebrates the reopening of the sector, with restrictions in Ireland recently being relaxed, including the reopening of nightclubs and the removal of compulsory table service.

To mark the launch of the campaign, the trade group has released a new video looking at the importance of reuniting hospitality businesses with their suppliers and customers. The video features the Franciscan Well Bar and Brewery in Cork, Ireland.

Patricia Callan, director of Drinks Ireland, said: “It’s great to be #TogetherAgain, and to see that people across the country can reconnect in their favourite pubs, valued customers can sit at the bar counter, friends can once again hit the dance floor and comedy, music and other live events can take place at capacity.”

Padraig Cribben, CEO of the Vintners Federation of Ireland, added: “There was a collective sigh of relief and very strong emotions from bar owners across the country last Friday following the taoiseach’s announcement, and the focus can now firmly move to supporting the people of Ireland as they get #TogetherAgain, and have a bit of fun.”

A new report by Drinks Ireland revealed that coronavirus lockdowns in the country were ‘by far the longest’ in Europe for the on-trade, contributing to a 6% decline in alcohol consumption last year.

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