Dead Man’s Fingers debuts cream liqueurBy Nicola Carruthers
Rum brand Dead Man’s Fingers has entered the cream liqueur category with the launch of a raspberry-flavoured expression.
Dead Man’s Fingers Raspberry Rum Cream Liqueur (17 % ABV) is described as a ‘smooth and velvety’ expression with a nose of fresh raspberries.
The rum-based bottling is recommended served neat over ice and garnished with raspberries, or mixed with coffee liqueur and oat milk to create a White Russian.
The brand also recommends making a twist on an Espresso Martini using 50ml of the Raspberry Rum Liqueur, 20ml hazelnut liqueur and 50ml cold brewed coffee.
Rachel Adams, global marketing manager for the rum brand, said: “The cream liqueur category continues to see phenomenal growth, and is now adding the most absolute value year on year to the spirits category in UK off-trade.
“Our delicious new rum-based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand, all under the strength of the brand which has already proven its credentials with a host of hugely popular, disruptive and in demand innovations”.
The Raspberry Rum Cream Liqueur is priced at RRP £17 (US$23) per 700ml bottle.
In November 2021, Halewood Artisanal Spirits launched two Dead Man’s Fingers bottlings to ‘reinvigorate’ the traditional rum category.