Clean Co teams up with SwingersBy Nicola Carruthers
Non-alcoholic ‘spirits’ producer Clean Co has partnered with London-based mini golf venue Swingers to offer a range of alcohol-free cocktails.
Spencer Matthews founded Clean Co in 2019 to tap into the market for non-alcoholic alternatives to spirits. Its products include Clean T, a no-ABV Tequila replacement; Clean G, a gin alternative; Clean R, which stands in for golden spiced rum; and apple-flavoured Clean V, inspired by flavoured vodka.
Swingers’ two venues in the City of London and the West End will permanently offer non-alcoholic cocktails on their drinks menus using Clean Co’s range.
“The UK has seen a growing interest in health and wellness which extends beyond Dry January alone, and now more than ever, drinkers want to be able to moderate without missing out,” said Matthews.
“At Clean Co, we want to give people more choice when it comes to how they drink their favourite drinks, and our partnership with Swingers means that guests get to enjoy a full-flavour non-alcoholic cocktail without having to compromise on taste or social experience, so they can play at par.”
Cocktails on offer include Rumour Has It, made with Clean R, lime juice, vanilla syrup, pomegranate basil syrup and basil leaves, and No Gin & Juice, which combines Clean G, lemon juice, hibiscus syrup and pineapple juice. The Clean Co cocktails are priced at £7.50 (US$10) each.
Matt Grech-Smith, co-founder and co-CEO of Swingers, said: “We are delighted to be working with Clean Co, a delicious addition to our premium drinks offer.
“We recognise our guests’ needs and changing requirements as more people consider reducing their alcohol intake and look for delicious options for when drinking alcohol might not be on the agenda.
“We want to ensure that both our venues can offer the best non-alcoholic cocktails, that don’t compromise on taste, quality, or looks – we think this new Clean Co cocktail list will be a fantastic addition to our menu.”
Last October, the non-alcoholic ‘spirits’ producer collaborated with brand-building firm Demeter & Co to launch in the US.