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Irish Distillers begins €13m Midleton upgrade

Pernod Ricard’s Irish Distillers arm is planning to invest €13 million (US$14.7m) to redevelop the Midleton Distillery visitor experience in County Cork, which is expected to be completed by 2025.

Irish Distillers operates the Midleton Distillery
The upgraded Midleton Distillery visitor experience will preserve the site’s original buildings

Midleton Distillery is home to Irish whiskey brands including Jameson, Powers, Redbreast, Midleton Very Rare, Spot and the experimental Method and Madness range.

The investment will see the visitor attraction transformed to accommodate interactive whiskey tours and tasting experiences.

Furthermore, the redevelopment will include the build of ‘state-of-the-art’ shopping facilities, and a bar, café and restaurant.

Construction of the new upgrade will begin immediately and is scheduled to be completed by 2025 to coincide with the distillery’s 200th anniversary.

While construction is ongoing, an alternative visitor attraction will be available to whiskey fans.

Conor McQuaid, chairman and CEO, said the project will commit to “preserving and maintaining the beauty of the original distillery buildings” and restore existing structures.

McQuaid added: “Over the past 30 years, Midleton Distillery has become synonymous with Irish whiskey tourism, welcoming more than three million visitors from countries all over the world to our home in east Cork.

“Our ambition is to deliver an exceptional, world-class experiential offering which will bring whiskey lovers closer to the production process than ever before.

“These exciting plans will ensure that the distillery experience offers visitors a unique insight into the whiskeys produced at Midleton Distillery in exceptionally beautiful and engaging surroundings.

“We are confident that we can further build upon the appeal of Midleton Distillery for both domestic and international visitors, cementing its position as one of the top tourism attractions in Ireland while supporting jobs and economic growth in the east Cork region.”

Earlier this month, Irish Distillers released the fourth whiskey in the Midleton Very Rare Dair Ghaelach collection.

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