The world’s top-selling local spirits

14th July, 2021 by Kate Malczewski

Though 2020 presented the spirits industry with obstacle after obstacle, many ‘local’ spirits – those with a massive presence in their home market – managed to succeed. We count down the top-performing brands.

Our list of top local spirits brands features producers of pisco, raki, soju and more

While spirits such as pisco, cachaça, shōchū and soju have yet to grab the attention of consumers worldwide, they are enormously popular in their countries and regions of origin – and that local stronghold is enough to take some brands straight to the top of the world’s best-selling spirits list.

After independently sourcing data on the volume sales of the million-case local spirits brands for our 2021 Brand Champions report, we’ve ranked the category’s best performers.

Even in a year as challenging as 2020, the majority of the brands on our leaderboard were able to grow their volume sales. But which ones topped the chart?

Click through the following pages to discover the top eight best-selling local spirits brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2021.

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