Top 10 spirits marketing moves in April 2021

10th May, 2021 by Owen Bellwood

From Johnnie Walker and Beam Suntory’s sustainability pledges to Grey Goose’s botanical-inspired film, we look back at some of the best marketing campaigns from April.

Johnnie Walker's Next Steps initiative

Johnnie Walker’s Next Steps initiative made our pick of top creative campaigns

Spirits brands ramped up their sustainability efforts last month, including Diageo’s Johnnie Walker and Beam Suntory, which both unveiled new green initiatives.

Smirnoff vodka teamed up with a comedian to offer thousands of prizes to US drinkers, while Grey Goose unveiled its biggest marketing campaign to date with a new film for its Essences line.

Actor Dwayne ‘The Rock’ Johnson backed the on‐trade by giving away guacamole to US consumers who visited bars and purchased a Teremana Tequila cocktail.

Over the following pages, we name our pick of the top marketing initiatives launched in April 2021.

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