Close Menu

Spencer Matthews debuts non-alcoholic ‘Tequila’

Former Made in Chelsea star Spencer Matthews has debuted a non-alcoholic ‘spirit’ inspired by Tequila with his low- and no-alcohol drinks company Clean Co.

Spencer Matthews and CleanCo launch non-alcoholic Tequila
Clean T aims to replicate the flavour, mouthfeel and ‘burn’ of an agave spirit without the booze

Clean T comes in at 0.4% ABV and has 12 calories per 50ml serving.

According to the brand, the alcohol-free agave spirit alternative is earthy and fruity, with notes of oak, green olive, rocket and watercress. It was developed with the goal of providing a similar mouthfeel to Tequila, for a ‘warm and dry alcohol burn’ without the booze.

Matthews said: “The past year has seen a monumental rise of the popular Picante cocktail, and now with our superior-tasting alcohol alternative, you can enjoy all the flavour and experience of your favourite Tequila-based cocktail – from a Margarita to a Sunrise – without having to endure the vicious hangover the next day.”

Matthews first entered the non-alcoholic spirits market with the launch of Clean Co’s gin alternative, Clean G, in 2019, and released a rum-inspired product, Clean R, in May 2020.

The brand also offers flavoured gin alternatives in variants including watermelon and strawberry, pomegranate and grapefruit, and elderflower and raspberry, as well as a non-alcoholic ‘vodka’, Clean V Spiced Apple Spirit, which launched in March 2021.

In September 2020, Clean Co – formerly called The Clean Liquor Company – raised £7 million in funding to support its global expansion.

Speaking to The Spirits Business last year, Matthews hinted at the launch of a non-alcoholic Tequila alternative and stated that his company was “looking to offer choice to consumers who drink alcohol as well as those who don’t”.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No