Top 10 spirits marketing moves in March 2021

6th April, 2021 by Owen Bellwood


Tonic water and mixer brand Fever‐Tree collaborated with environmental charity Earthwatch Europe to plant a mini forest in London.

Described as the city’s first Tiny Forest, the woodland consists of 600 planted trees in an area the size of a tennis court. The Fever‐Tree Tiny Forest was planted in Hammersmith Park, in the west of the capital.

Tiny Forest is an urban tree planting project that aims to reconnect people with nature, and support urban wildlife.

The initiative aims to tackle environmental issues such as flooding, heat stress and loss of biodiversity, which are affecting urban areas.

The Fever‐Tree Tiny Forest is said to be capable of enriching biodiversity by attracting more than 500 animal and plant species within the first three years, and by improving air quality.

Volunteers from Fever‐Tree and the local community will help maintain the forest as it grows.

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