Ten spirits brands making major moves in sustainability

22nd April, 2021 by Nicola Carruthers

Diageo’s sustainability push

In November 2020, Johnnie Walker owner Diageo unveiled its Society 2030: Spirit of Progress plan, which features targets covering sustainability, diversity and positive drinking.

Diageo will turn to 100% renewable energy in an attempt to achieve net zero carbon emissions across its operations. The firm will aim to achieve net zero carbon emissions in India by 2025.

Diageo also plans to reduce the water required in production by 30% by 2030 and will deliver more than 150 community water projects across the world.

Over the next 10 years, the company also aims to transition to using 100% recycled content in plastic packaging and 100% of its packaging will be widely recyclable.

Diageo recently unveiled its biggest sustainability campaign to date for blended Scotch brand Johnnie Walker, called The Next Steps.

Johnnie Walker is seeking to ‘reinvent’ the drinking experience through the creation of a new bar experience in collaboration with bar owner Ryan Chetiyawardana. The project, which aims to ‘showcase the future of sustainable socialising’, will debut this year.

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