Glenmorangie taps into mixed drinks with new whisky

20th April, 2021 by Nicola Carruthers

The Glenmorangie Company has created a new ‘sweeter’ single malt whisky designed to be mixed.

X by Glenmorangie

X by Glenmorangie seeks to revive how single malts are consumed

The new X by Highland single malt brand Glenmorangie has been created in collaboration with leading bartenders across the world.

The 40% ABV expression is said to have a ‘sweeter, richer taste’ and is recommended consumed in tall, simple serves, including mixed with tonic water or cola.

The expression was aged in Bourbon casks and finished in new charred oak casks.

The resulting liquid has notes of pear, vanilla, honeysuckle, orange sherbet and chocolate fudge.

Dr Bill Lumsden, Glenmorangie’s director of whisky creation, said: “X by Glenmorangie came from our dream of creating even more flavour possibilities, with a single malt that’s made to mix.

“Consulting with top bartenders, we crafted this sweeter, richer single malt for all those enjoying mixing at home.

“Luscious with vanilla and pear, succulent orange and honeysuckle, all drizzled with chocolate fudge, X by Glenmorangie is perfect paired with a favourite mixer.”

Glenmorangie has created a series of easy serves that each require between two to four ingredients.

The recipes can be found on a QR code on the bottle or through the brand’s social media channels and website. A neck tag on the bottle will also showcase three serves.

X by Glenmorangie will be available from Clos 19, Amazon and whisky specialists from 1 May, price at RRP £30 (US$42) per 700ml.

Glenmorangie is not the only whisky brand tapping into long drinks. In December last year, Diageo unveiled a Johnnie Walker whisky designed to be consumed in longer serves.

John Crabbie & Co’s Yardhead whisky was also made to be mixed, while the Langstane Liquor Company created a blended malt Scotch whisky specifically for drinking in Highballs.

In September last year, Glenmorangie released A Tale of Cake, as part of a new series of whiskies.

This was followed by a new colourful campaign in December 2020 that reimagined everyday moments as ‘wonderful’ experiences.

One Response to “Glenmorangie taps into mixed drinks with new whisky”

  1. Jeff Hardy says:

    I have been a Glenorangie fan for decades. I have walked the warehouse where the Queen’s cask sits. I have shaken hands with one of the sixteen men of Tain.

    This is a huge mistake.

    Callow grabs at extra sales through trend-following dilutes and cheapens the brand. There are far better ways to approach this problem. debasing an icon is not the correct one.

    I wish you the best.

    Cheer,

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