Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood


Liqueur manufacturer Luxardo is celebrating its 200th anniversary in 2021. Founded in 1821 in the Croatian town of Zara, now known as Zadar, the company was launched by Girolamo Luxardo, whose family still owns the business.

The company began producing maraschino liqueurs in 1821, but after more than a century of growth it was hit by the outbreak of the Second World War.

During the conflict, the factory was badly damaged. Giorgio Luxardo revived the business in 1947, and Luxardo now processes its marasca cherries at the Torreglia plant in Italy.

Franco Luxardo, senior partner, said: “Being here to tell the story of our 200th anniversary is very moving. Not always can such anniversaries be celebrated in person, but I can today and I’m proud of it.”

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