Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood


Absolut Vodka now produces its signature glass bottle using 50% recycled materials. The Pernod Ricard‐owned brand has achieved its target to use at least 50% recycled materials in all packaging four years ahead of schedule.

Stéphanie Durroux, chairwoman and CEO at The Absolut Company, said: “This is proof that our sustainability work is at the forefront of everything we do. We already run one of the world’s most energy‐efficient distilleries and our overall sustainability targets remain ambitious.”

Absolut said that using recycled and reused materials is an important part of its circular philosophy, while also reducing the need to consume the planet’s finite resources.

Last year, the brand partnered with The Paper Bottle Company to develop a bio‐based paper bottle.

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