Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood

Loch Lomond

Loch Lomond Whiskies redesign

Scotch whisky producer Loch Lomond has launched the Coach of the Month award as part of its partnership with the Pro 14 Rugby competition. Every month, Loch Lomond Whiskies will invite fans to vote for their ‘coach of the month’.

Nominees will be put forward by Pro 14 Rugby’s podcast, Under the Sticks, which will uncover coaches who have demonstrated characteristics such as passion, innovation, inspiration and teamwork.

David Jordan, tournament director at Pro 14 Rugby, said: “We have some very innovative coaches in our tournament and in partnership with Loch Lomond Whiskies it’s terrific that we can highlight their successes on a monthly basis.”

The award went to Leinster rugby head coach Leo Cullen. The vote saw supporters cast their ballot on Pro 14’s social media channels. Cullen beat Toby Booth of the Ospreys, Andy Friend from Connacht Rugby, and Michael Bradley from Zebre Rugby.

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