Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood


Rum brand Bacardi has created a Snapchat lens to celebrate the release of its re‐imagined Conga track. Bacardi released an updated version of hit single Conga in January with Grammy‐nominated artists Meek Mill and Leslie Grace.

The rum brand has now created a custom Snapchat lens encouraging rum fans to dance along to the track. Snapchat users can unlock the Conga lens by scanning the Bacardi snapcode.

The lens will then guide users through a series of dance moves that correspond to different instruments in the song. As rum fans continue to dance with the lens they will unlock more of the track, culminating in access to the full Conga remake.

Once fully unlocked, users can share their performance with friends and on the social media platform.

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