Licor 43 unveils Carajillo RTDBy Melita Kiely
Zamora Company has added a coffee-flavoured ready-to-drink (RTD) product to its Licor 43 range to celebrate the liqueur brand’s 75th anniversary.
New Carajillo 43 combines Licor 43 with 100% Mexican Arabica coffee. Bottled at 10% ABV, the new cocktail will be available in 285ml bottles from April, priced at RRP MXN$69 (US$3.50) in Mexico.
A carajillo is a hot coffee drink to which alcohol is added.
Consumers are advised to shake the bottle before serving to create the foam that is characteristic of the Carajillo. It can be consumed cold straight from the bottle.
Tasting notes include vanilla, ripe fruit and citrus and spice, all blended with cocoa and chocolate from the Mexican coffee.
Julian Fernandez, global marketing and innovation director for spirits at Zamora Company, said: “The secret to Licor 43’s success during our 75-year history is our capability to continuously adapt to changing consumer needs.
“Our latest innovation – the Carajillo 43 RTD – taps into the trend for delicious low-alcohol products which offer convenience and are produced from quality, natural ingredients.”
Licor 43 is the fastest-growing international liqueur, according to the brand.
The launch of Carajillo 43 follows the brand’s first foray into RTDs last year, when the Spanish brand released Cocktail 43 Fresco.