Distell and Camus grow distribution partnership

South African spirits producer Distell has expanded its distribution partnership with Cognac house Camus to include the travel retail channel in China.

Camus will be Distell’s exclusive distributor in the China duty free market, looking after brands including Scottish Leader, Bunnahabhain and Deanston Scotch whiskies, plus cream liqueur brand Amarula.

Derek Scott, who was named general manager Asia Pacific travel retail for Distell at the end of 2020, will manage the distribution partnership.

Luke Maga, Distell Global Travel Retail managing director, said: “Camus’ impressive portfolio of owned and represented brands, coupled with its expertise in luxury spirits and the Chinese market gives us great confidence that our brands will thrive in the months and years to come.”

Camus is also the exclusive distributor of Distell’s spirits portfolio in the French domestic market.

Cyril Camus, Camus president, added: “The extension of our partnership with Distell to encompass the China duty free market, in addition to the China domestic market where we already work together, brings fantastic opportunities to leverage our combined portfolio as a compelling omni-channel offer for the benefit of our trade partners and Chinese consumers.”