Top 10 spirits marketing moves in December 2020

12th January, 2021 by Owen Bellwood

Buffalo Trace


Kentucky-based Buffalo Trace Distillery will continue its virtual tourism offering in 2021 after its live‐streamed Whisky Wednesday show reached more than 3.6 million viewers.

Buffalo Trace has live‐streamed the Whiskey Wednesday programme on social media since 13 May. The debut programme received almost 30,000 viewers, which grew to 200,000 on 22 July.

On average, 165,000 viewers tune in each week. The unscripted live show is either hosted by master distiller Harlen Wheatley, or Bourbon Hall of Fame tour guide Freddie Johnson. Each episode offers viewers behind‐the‐scenes access, insights and live Bourbon tastings.

Further Whiskey Wednesday episodes are planned for 2021, and will include more Bourbon tastings, trivia and special guests. Whiskey Wednesday airs live at 2pm EST on social media profiles for the distillery and its brands.

In addition to Whiskey Wednesday, fans can take a virtual tour of the distillery at any time on the Buffalo Trace website.

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