Top 10 spirits marketing moves in December 2020

12th January, 2021 by Owen Bellwood

The Famous Grouse

Scotch whisky brand The Famous Grouse unveiled its Spend Time in Grouse Country campaign, which encourages drinkers to head outdoors more often.

The global campaign from the Edrington‐owned brand encourages drinkers to enjoy special occasions together, including moments in the great outdoors or time spent catching up with friends in a socially distanced setting.

The new campaign will be rolled out in global markets with a focus on above‐the‐line advertising and social engagements. The content has been developed to highlight universal occasions to enjoy Famous Grouse whisky.

Joakim Leijon, global brand controller for Famous Grouse, said: “Our new Spend Time in Grouse Country global brand campaign is designed to fit into the challenging times we currently face, bringing some warmth and positivity to the blended Scotch category and our consumers’ lives.”

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