Top 10 spirits marketing moves in December 2020

12th January, 2021 by Owen Bellwood

Four Pillars

Australian gin brand Four Pillars has unveiled a new summer campaign that celebrates the ‘simplicity’ of classic cocktails.

Made up of five creatives, the initiative showcases serves made with the Four Pillars range, including Rare Dry Gin, Bloody Shiraz Gin and Olive Leaf Gin. The campaign features six‐ and 30‐second videos, and images that will run on social media until the end of January. Street posters will also feature in Melbourne and Sydney, Australia.

Jemma Blanch, head of marketing, events and activations at Four Pillars, said: “We wanted the campaign to capture the heat of an Australian summer; the kind of heat that calls for a generous gin and tonic with lots of ice and a slice of orange.”

As part of the push, the brand’s Healesville distillery and Sydney‐based gin lab and bar will host tastings, events and masterclasses.

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