Top 10 spirits marketing moves in December 2020

12th January, 2021 by Owen Bellwood

Roe & Co

Irish whiskey Roe & Co teamed up with stout brand Guinness to create a TV spot to highlight the importance of local communities coming together.

Roe & Co, which neighbours the Guinness brewery in Dublin, Ireland, debuted the Neighbors campaign in the US on social media. The campaign consists of two spots, each of which highlight the Irish whiskey’s ties to Guinness. Both brands are owned by Diageo.

Named after Irish whiskey pioneer George Roe, Roe & Co is distilled at a site in Thomas Street in Dublin. Roe & Co is non‐chill‐filtered and is bottled at 45% ABV. The Irish whiskey can be purchased in Massachusetts, Connecticut, Rhode Island, New Jersey, New York, Maryland and Washington, DC. The brand will also launch in Illinois and Ohio this year.

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