Three Cents debuts Unleash the Bubbles campaignBy Owen Bellwood
Premium mixer producer Three Cents has launched a new campaign inspired by its Greek origins.
The Three Cents Unleash the Bubble campaign launched with a two-minute film that was inspired by the inception of the tonic water and mixer producer in Greece.
The advert follows an ‘ambitious young man’ as he attends an international conference on soft drink production, where he showcases his latest creation, a grapefruit soda.
The man causes agitation amongst the attendees by suggesting that producers should “squeeze the peel right into the soda”, rather than using juice alone in their soft drinks. Upon tasting the sodas, the assembled guests soon change their minds about the production process.
Initially launched in Greece, the fully integrated marketing campaign will be rolled out across Three Cents’ other global markets throughout 2021.
The TV advert will also be supported by digital, out-of-home and print media.
The full advert is available to watch below.