Double Dutch teams up with Soho HouseBy Nicola Carruthers
Mixer producer Double Dutch Drinks has been named the official tonic partner of members’ club Soho House.
The Double Dutch range of tonic waters and flavoured mixers will be available in Soho House’s sites around the world, including restaurants, bedrooms, cinemas and work spaces.
Raissa de Haas, co-founder of Double Dutch Drinks, said: “As members of Soho House, my sister Joyce and I are really excited to now see our drinks behind these wonderful bars and being used by some of the group’s best bartenders from Hong Kong to the Cotswolds.”
As of 2020, Soho House operates 27 private clubs across the globe, including eight sites in London.
Double Dutch sells more than one million bottles per month to 32 countries around the world, including the US and Singapore. The brand also aims to become carbon neutral in 2021.
Earlier this year, the family behind beer giant Heineken acquired a minority stake in mixer producer Double Dutch Drinks.
Double Dutch also appointed former Diageo executive Victoria Tripp as head of on-trade sales.