Top 10 spirits marketing moves in October 2020

3rd November, 2020 by Owen Bellwood


Islay single malt Smokehead marked Halloween with a series of window displays and signature serves to drive sales in the UK.

The whisky brand unveiled Smokehead‐themed Halloween window displays in specialist alcohol stores in the UK, as bars and retailers stocked up on its core Islay single malt High Voltage, Sherry Bomb and Rum Rebel expressions ahead of Halloween.

Smokehead teamed up with its partner bars to offer the Freakishly Tasting Halloween Cocktail range, which includes the Killer Kimchi, Don’t Bite Snow White and the Frankenshake. Recipes can be seen on the brand’s YouTube page.

Iain Weir, Smokehead brand director, said: “We’re looking to cause a spooky stir in the trade this Halloween with our eye‐ popping off‐trade window displays and scarily tasty cocktails.”

One Response to “Top 10 spirits marketing moves in October 2020”

  1. Marketing moves will make profits soar for sure on December 🙂

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