Top 10 spirits marketing moves in October 2020

3rd November, 2020 by Owen Bellwood

Jack Daniel’s

Brown-Forman launched a new global campaign for Jack Daniel’s Tennessee whiskey, called Make it Count.

The first advert from the new Make it Count campaign is titled First Timers, and seeks to highlight drinkers who “choose to live boldly and try something they’ve always wanted to do”.

The ad forms part of a cross‐channel campaign including TV, social, digital and out of home in more than 100 countries.

“With Make it Count we have a platform that resonates with consumers, and carries the message of Jack’s bold, independent spirit,” said Matias Bentel, chief brands officer, Brown‐Forman.

Jack Daniel’s has also created ‘The Countdown is On’ kits for the on‐trade, which include Christmas jumpers and merchandise for bar staff.

One Response to “Top 10 spirits marketing moves in October 2020”

  1. Marketing moves will make profits soar for sure on December 🙂

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