Everleaf debuts new products and redesignBy Owen Bellwood
Non-alcoholic apéritif Everleaf has launched two new expressions and updated its packaging to showcase the environments that inspired each product.
Alongside the original Everleaf, which has been renamed Everleaf Forest, the non-alcoholic apéritif brand has unveiled the “vibrant and aromatic” Everleaf Mountain and “crisp and refreshing” Everleaf Marine.
Launched in January 2019 by bar owner and conservation biologist Paul Mathew, Everleaf Forest is a blend of 14 bittersweet botanicals including orange blossom, Madagascan vanilla, bitter gentian, saffron, vetiver, and cassia bark.
The new Mountain bottling has been inspired by the blossom-filled woods and rocky peaks of a mountain climb. The new expression is made with a blend of 12 botanicals, including cherry blossom, rosehip, wild strawberry, myrtle, juniper and everlasting flowers.
Everleaf Marine draws its inspiration from the sensation of swimming in the ocean and uses 16 botanicals including juniper, bergamot, sea buckthorn, dulse, kelp, olive leaf and labdanum.
Mathew said: “The intention was always to expand upon the original Everleaf. My background is in conservation biology, which means I’ve always been fascinated by different ecosystems and biomes.
“I wanted to draw on that and create drinks inspired by and connected to different biomes, which is what we’ve done with Mountain and Marine. The original is now known as Forest – full of complexity, from canopy flowers, through barks down to understory roots and herbs.”
Alongside the debut of the two new products, Everleaf has partnered with B&B Studio to update the branding across its range.
The brand refresh includes a new bottle shape, said to be “more aligned with craft spirits”, as well as an updated label design to express the biome that has inspired each expression. The new labels also highlight a single embossed botanical and feature natural colours to “echo the liquids within”.
Mathew added: “We decided to change the bottle design and the branding to better capture the different ecosystems and environments that each variant represents. We also wanted to make the bottles feel beautiful and tactile so they better reflect the quality of the liquids inside.”