Amber Beverage signs distribution deal in Mexico

Rooster Rojo Tequila owner Amber Beverage Group and Stolichnaya Vodka producer Stoli Group have agreed a new distribution deal with Bodegas La Negrita (BLN) in Mexico.

BLN will look after Amber Beverage Group and Stoli Group’s brands throughout Mexico

Established in 1900, Amber Beverage Group’s brands include Moskovskaya Vodka, Kah Tequila, Riga Black Balsam and Cross Keys Gin. The Luxembourg-based firm operates in more than 70 markets worldwide.

Stoli Group was founded in 2013 and its key brands include Cenote Tequila, Villa One Tequila, Kentucky Owl Bourbon and Rye, and Bayou Rum to name just a few.

BLN was founded in 1946 in Mexico City and imports and markets premium brands from leading wineries worldwide.

BLN will look after Amber Beverage Group and Stoli Group’s brands throughout Mexico.

Seymour Ferreir, chief executive officer at Amber Beverage Group, said: “Strengthening our presence in Mexico is one of our key focuses for the

Rooster Rojo Tequila is part of the Amber Beverage Group portfolio

years ahead, and we look forward to working with BLN to help us do so.

“As BLN works exclusively with third-party brands, the new partnership is a great match. Their portfolio will be extended with several of our premium Tequilas, vodkas and other spirits that have gained high recognition in other markets where we are present.”

Jaime Costa, CEO of BLN, said he was “delighted” to have Stoli Group and Amber Beverage Group’s brands on board.

“BLN continues to establish itself as the best platform for developing premium brands in Mexico,” Costa said. “All this effort is due to expanding the market segment and reaching an audience of adults and young people who identify with the authenticity, creativity, and passion that is part of Stoli’s and ABG’s [Amber Beverage Group] DNA.”

Last month, Amber Beverage Group expanded its presence in Eastern Europe with new distribution partners in Hungary, Slovakia and Moldova.