Pierce Brosnan joins Don Ramón Tequila

8th October, 2020 by Owen Bellwood

James Bond star Pierce Brosnan has joined Tequila maker Casa Don Ramón as global spokesperson.

Actor Pierce Brosnan has joined Casa Don Ramón as global spokesperson

Brosnan, who starred as James Bond in four films including Die Another Day, has joined the Tequila maker and will act as the face of Casa Don Ramón.

Brosnan said: “I love the finer things, and Tequila Don Ramón Limited Edition is just that. It takes you on a journey from the luxe packaging, to the first pour, to the initial sip.”

Each Tequila in the new collection is embellished with Swarovski crystals

In his new role, Brosnan will represent the Tequila Don Ramón Limited Edition Collection, which has been created in small batches with a limited number available for purchase. Each Tequila within the range is presented in a Swarovski crystal-embellished bottle.

The new line includes three expressions, Plata, Añejo and Extra Añejo.

Tequila Don Ramón Limited Edition Plata is a clear, double-distilled Tequila with a bright, clean and herbal aroma. Each of the 10,000 bottles produced is embellished with 65 Swarovski crystals and priced at US$250.

The Añejo bottling has aged for 12 months and can be described as “fresh and woody with elegant notes of dried fruit and cooked agave”. Just 5,000 bottles have been produced, each priced at US$349 and studded with 115 Swarovski Xilion Rose Hotfix crystals.

Finally, Tequila Don Ramón Limited Edition Extra Añejo has been aged for three years in oak barrels, producing a spirit with aromas of berries, cherry and wood notes. The bottle is embellished with 178 Swarovski crystals and priced at US$399. Casa Don Ramón has released 5,000 bottles of the Extra Añejo.

Made using 100% Blue Weber agave, which are slowly baked over the course of several days, Tequila Don Ramón is fermented and distilled under the care of maestro tequilero and master blender Jesus Reza.

One Response to “Pierce Brosnan joins Don Ramón Tequila”

  1. Derek says:

    So for the purposes of your brand comparison here, what constitutes a case? Jinro soju typically sells in 360ml bottles at ~17% ABV. How does a case of that compare to a case of 1L bottles of rum at ~40% ABV? You should be comparing volume sold…or more fairly volume by ABV, especially if you’re including pre-mixed cocktails like White Claw (5% ABV), or low-alcohol products like soju.

    This is apples to oranges.

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