Top 10 spirits marketing moves in July 2020

4th August, 2020 by Owen Bellwood


Bacardi snapchat social distancing

To mark the reopening of England’s on‐trade on 4 July, Bacardi created a Snapchat lens featuring a Caribbean island – but it only works if users stand at least one metre apart, in keeping with updated physical distancing rules.

Users who activate the lens will be told how much further they need to stand back to maintain the required one‐metre distance. Once this has been achieved, a Caribbean island will appear, along with sunglasses, palm trees and the official Bacardi rum anthem, The Sound of Rum.

Fabio Ruffet, brand director of Bacardi Europe, said: “We know that people have a special bond with their local bars and restaurants, and ensuring they can return to celebrate in style is something we feel passionate about. The UK bar scene has suffered during the pandemic and we are pleased to see our bartenders back behind the bar.”

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