Top 10 spirits marketing moves in July 2020

4th August, 2020 by Owen Bellwood

Banks Rum

Bacardi-owned Banks Rum has relaunched its Blend with Character Instagram campaign, which aims to support bartenders via paid‐for social media content.

Premiering on Banks Rum’s Instagram page, the campaign features appearances from bartenders including: Sam Baxendale, from Kin in Edinburgh; A‐K Hada, of Existing Conditions in New York; Pietro Collina, of The Nomad in New York; Patrick Alvarez, from Chicago’s Kumiko and Kikko; and Emily Chipperfield, from London’s Callooh Callay.

The campaign aims to support bartenders from Europe and the US through paid‐for content that showcases cocktails created to honour industry figures that have impacted each bartender’s career.

The scheme will support 22 bartenders from Europe and the US during the lockdown.

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