Patrón Tequila unveils cocktail-making smart coastersBy Owen Bellwood
Bacardi-owned Patrón Tequila has partnered with at-home bartending technology company Barsys to create a smart coaster that teaches drinkers how to make a Margarita cocktail.
The Patrón Margarita Smart Coaster will teach users to create Patrón Margaritas and other Tequila-based cocktails, allowing drinkers to “easily perfect their at-home bartending skills”.
Available as part of a limited edition kit that contains the tools required to craft cocktails at home, the Patrón Margarita Smart Coaster connects directly to smartphones through the Barsys Coaster app and guides users to measure each cocktail ingredient as it is poured by lighting up green once the next ingredient is required.
Alongside the Smart Coaster, each kit also contains two Patrón rocks glasses, a custom Patrón branded Tajín salt rimmer, lime squeezer and a cocktail shaker. The kits are priced at US$149 and do not contain a bottle of Patrón Tequila.
Adrian Parker, global vice president, marketing for Patrón Tequila at Bacardi, said: “When most people think of a Margarita, they think of it as a summer cocktail, however, the Margarita is such a versatile drink and should be enjoyed all year long. Together with Barsys we made that possible, and found a way to elevate the at-home cocktail experience by providing innovative technology and tools to create high quality and unique Margarita recipes at home.
“Patrón always aims to create memorable experiences and new, interactive ways for people to learn and engage with our products using the devices and technologies in their everyday lives. The partnership with Barsys is our latest example of our commitment to help our customers create moments that matter.”