Campari backs UK bartenders with fundraiser

Italian apéritif Campari has launched a new campaign to raise funds for UK bartenders impacted by the coronavirus pandemic.

Campari will donate £50 to the fund for each bar that serves Campari-based classics on its menu

The In Bartenders We Trust campaign will see Campari donate £50 (US$65) to the Shaken Not Broken fund for every bar that features classic Campari-based cocktails on its menu for the month of September.

Shaken Not Broken was founded by Campari UK and The Drinks Trust charity with the aim of supporting local hospitality workers. To date, the fund has raised more than £136,000 (US$179,000).

Nick Williamson, marketing director at Campari UK, said: “Some bars and pubs have reopened, but scores of talented bartenders are without work and the long-term future of the hospitality industry is far from secure. Due to social distancing regulations many bars that have opened are operating at a limited capacity with a severe impact on revenue, profits and their ability to employ staff. Squeezed in this way, many haven’t been able to open at all.

“We think it’s important to get back out there to support our bartenders, now more than ever, and what better way than to enjoy a – socially distanced – Campari drink or two at your local bar with some friends? You can’t go wrong with an iconic Negroni, simple and balanced, yet complex in taste. Or for something instantly refreshing, try the Campari G&T – a Milanese twist on [the] British classic and perfect for aperitivo time.”

So far, more than 200 bars in the UK have signed up to the initiative, including Heads + Tails in London, Home Sweet Home in Manchester and Milk Thistle in Bristol.

Campari will make a donation to the fund for every bar that offers the Negroni and Campari Gin & Tonic on its menu throughout September.