Top five best-selling ready-to-drink brands

14th July, 2020 by Nicola Carruthers

The ready-to-drink category was the fastest-growing alcohol segment in 2019 with a swathe of new product launches and innovation. We look at the brands dominating the leaderboard.

SB presents the five best-selling ready-to-drink brands of 2019

The IWSR Drinks Market Analysis said the ready-to-drink (RTD) category was the fastest-growing alcohol segment in 2019 and is forecast to remain the fastest-growing sector over the next five years.

The RTD sector has been boosted by the “innovation and convenience” of hard seltzers – alcoholic sparkling water – in the US. Keen to capitalise on the category’s soaring popularity, an array of alcohol producers have created their own hard seltzer brands this year.

Looking across our best-selling list, there were only five million-case-selling RTD brands, one of which was a hard seltzer. Three of the RTD brands reported huge growth last year.

Following our recently published Brand Champions 2020 report – an analysis of the spirits brands selling more than one million cases annually – we run through the world’s best-selling ready-to-drink brands on the market today.

Click through the following pages to discover the top five best-selling ready-to-drink brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.

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