Top 10 best-selling Indian whisky brands

2nd July, 2020 by Nicola Carruthers

1. McDowell’s No.1 Whisky

2019: 30.7m
2018: 29.0m
% change: 6%

Place last year: 2 

A 6% volume growth in 2019 saw McDowell’s No.1 just clinch the top spot from Officer’s Choice for the first time. The brand is owned by Diageo-controlled United Spirits.

During the final six months of 2019, Diageo’s net sales in India increased 2%. The firm’s ‘prestige-and-above’ segment in the market rose by 5%. The growth was led by a “solid performance” from Indian whisky McDowell’s No.1, which was “enhanced by the continued success” of its Platinum range.

In May this year, United Spirits said the roll out of its revamped McDowell’s No.1 Whisky brand was interrupted during the first three months of 2020, however the group was “encouraged” by initial consumer response in areas where it had launched.

Leave a Reply

Subscribe to our newsletter