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Most spirits categories up 30% or more in US off-trade

Almost every spirits category grew by 30% or more in the US off-trade channel in the week ending 20 June 2020, new Nielsen data has shown.

RTD cocktails continue to lead spirits growth in the US off-trade

Spirits once again led off-trade alcoholic beverage sales in the US off-trade during the seven-day period, growing 39.5% compared to the same week last year.

By comparison, wine sales were up 23.7%, while beer, flavoured malt beverages (FMB) and cider collectively rose by 21.2%.

Danny Brager, senior vice president of beverage alcohol at Nielsen, said: “With the July 4 holiday and long weekend almost here (typically more of an off-premise holiday), along with a string of pauses and closures caused by rising Covid-19 cases in many parts of the country, we should expect to see strong off-premise growth rates in the next couple of weeks.”

The latest week of data reports the strongest week of sales for spirits since the Cinco de Mayo weekend in May.

The category’s sales continued to be led by ready-to-drink cocktails (up 172%) and Tequila (up 82%).

Parts of the US are going back into lockdown as the number of Covid-19 cases continues to rise. California has ordered on-trade premises to close in seven counties as it struggles to contain the virus.

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