Top 10 spirits brands on social media

23rd June, 2020 by Nicola Carruthers

4. Malibu

Facebook fans: 2,446,768 | Twitter followers: 47,500 | Instagram followers: 48,600

Engagement 9 | Frequency 7 | Creativity 9 | Consistency 9 | Overall score 34

Pernod Ricard’s Malibu rum liqueur brand wasn’t shy to communicate its summer vibes across social media. The brand sought to get consumers excited about the summer ahead and posted fun videos to brighten the mood during lockdown.

Across its digital channels, Malibu consistently posted aesthetic lifestyle images and light-hearted content. On Twitter, the brand’s fun videos were engaging and interactive and it also made use of emojis to create fun polls. The brand also excelled at encouraging fans to stay connected digitally using its #ABitOfSunshine hashtag.

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