Top 10 spirits brands on social media

23rd June, 2020 by Nicola Carruthers

6. Smirnoff

Facebook fans: 14,165,295 | Twitter followers: 11,900 | Instagram followers: 204,000

Engagement 8 | Frequency 7 | Creativity 9 | Consistency 8 | Overall score 32

Smirnoff vodka went one step further with its promotional activity during the pandemic by reimagining the marketing for its new hard seltzer. The brand changed the campaign to reflect the current times by cleverly hanging the message of its videos to encourage consumers to stay at home. The Hang out from Home campaign featured a number of celebrities including brand collaborator Laverne Cox and new brand partners, Dave Bautista, Diane Guerrero and Megan Rapinoe.

The brand also teamed up with TV show The Bachelor and live-tweeted when the show was broadcast through its new Will You Accept This Rosé? campaign.

On Instagram, the brand offered cocktail videos from bartenders featured on Jimmy Kimmel Live and light-hearted content to promote the stay-at-home message.

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