Top 10 spirits brands on social media
7. Grey Goose
Facebook fans: 2,500,478 | Twitter followers: 90,800 | Instagram followers: 337,000
Engagement 7 | Frequency 8 | Creativity 8 | Consistency 8 | Overall score 31
Grey Goose was a frequent poster across its social media accounts and offered numerous videos of cocktail making, in particular using celebrities to make cocktails including a virtual dinner party with Love Island presenter Laura Whitmore.
The brand also offered aspirational lifestyle imagery for cocktail recipes that were very easy to make. In addition, the brand communicated relevant messaging to get consumers at home to make drinks and encouraged virtual happy hours. The brand seems to have ramped up its efforts across social media since the pandemic hit the world. The brand also introduced the Grey Goose House Pour series in partnership with six bartenders around the world to create signature cocktail recipes from their home.
